Guidance for Event Organizers – COVID-19
In order to help with the risk mitigation process of cancelling or postponing an event, we have dedicated this page for events rights holders and organizers in response to the growing concerns in the events industry. This advice is specific to the events industry and is based on the current guidelines from Government and health authorities in relation to the COVID-19 virus.
For wider tourism industry advice visit https://exploreedmonton.com/industry/covid-19.
Advice for Events
If your event is not affected by the current Government guidelines and you have yet to cancel or postpone, we encourage you to check regularly for updates from the health authorities and from the resources listed below:
City of Edmonton
Government of Alberta
Alberta Health Services
Government of Canada
Public Health Agency of Canada
World Health Organization
Event Cancellation & Postponement
Should your event be impacted by COVID-19, we encourage you to consider the following to ensure you are well prepared in managing the cancellation and/or postponement process:
- Review your insurance policy for cancellation coverage and contact your insurance provider to discuss the terms of your coverage
- Engage in discussions early with key stakeholders and operational partners before deciding to cancel or postpone an event
- Review your budget and consider wider obligations to your accommodation providers, contractors, suppliers and customers, to understand any financial implications linked to cancellation or postponement
- Consider potential impact on funding and sponsorship agreements
- Consider potential impacts on performers, participants, staff and volunteers
- Consider options to postpone or alternative delivery solutions e.g. behind closed doors approach, use of livestreaming
- Check your ticketing terms and conditions and ensure that you are clear about your ticketing refund strategy and that the impact of cancellation or postponement is understood and communicated effectively to your customers
- If you do not have one in place, a communications strategy is advised in order to inform your stakeholders, staff, attendees / ticket holders, media, contractors, suppliers and general public
- Check that you have adequate staff available to be able to deal with refunds, enquiries and crisis communications
- Consider whether your website or ticketing systems are capable of handling increased traffic
- Understand the cascading impacts on your event (athlete availability, need for scheduling changes) from national or international postponements, even if your event is late in 2020 or beyond.
- If your event is taking place in Canada, check to see if you qualify for any economic support from the Government of Canada – click here to review
Thank you to our friends at Events Scotland for creating these tips and allowing us to share it.
If you have any questions or need assistance in the cancellation or postponement process, please do not hesitate to reach out to our Edmonton Events team. These are unprecedented times and we want to assure you that we are here with you every step of the way.
Event Attraction Manager
Event Attraction Specialist
Edmonton Events Contact Information: https://exploreedmonton.com/industry/events/meet-the-team.