The Evolution of a Partnership

ITU World Triathlon Series / Sep 9 - 4, 2016

All Eyes on Us.

All eyes will be on Edmonton, Canada, in the fall of 2014 as the ITU World Triathlon Grand Final returns to Alberta’s Capital City. From August 26 – September 1, 2014, the world returns to Edmonton to race in scenic Hawrelak Park and though Edmonton’s expansive river valley. An expected 40+ million television viewers from over 160 countries, will watch along as the world’s best triathletes compete. The event will also have standard – and sprint – distance age group races, as well as an aquathlon, U23, junior and the mixed relay world championships. Simply put, there’s no shortage of excitement.

Familiar Territory.

Edmonton was fortunate enough to have hosted the ITU World Championships previously in 2001. The event was a huge success, but it wasn’t just a singular moment of greatness. Our involvement with the event helped spark a strong and lasting relationship with the International Triathlon Union and has left a lasting legacy for the sport of triathlon in Edmonton.

Edmonton is a city that actually follows up on its promises.Brian Mahony, Director of Global Projects, International Triathlon Union

Reaping the Reward.

Our success at the 2001 event was what enabled us to bring it back, and it means a lot more than just a victory lap. It shows us that we’ve done a good job, and built something special with the ITU, and they weren’t shy about sharing their gratitude either.

Brian Mahony, Director of Global Projects, for the International Triathlon Union made sure to acknowledge the things we did that helped the event become so successful, “I want to highlight what you have done for triathlon and the extend of the partnership. There is obviously the funding and the infrastructure for the lake, but also items like coming to the sponsors summit, allowing the use of city hall, the square, endless meetings, free transportation and a can-do attitude which made your partnership unique.”

The Rally in the Valley.

Locally, the event will be known as TRIEDMONTON: The Rally in the Valley. It is the final race on the ITU’s 2014 World Triathlon Series calendar, and will attract more than 4,000 athletes and a worldwide television audience of approximately 40+ million in 160 countries. The week-long event will feature elite, age group, paratriathlon, aquathlon and junior championships as well as a parade of nations, opening and closing ceremonies and a lifestyle & sports EXPO. The event will welcome World Champions and Olympic medallists from Aug. 26 to Sept. 1, 2014 at Hawrelak Park.

It couldn’t have been possible without the help of the City Of Edmonton, which we discussed is by far the best I’ve seen of any city to date on the Series circuit.Brian Mahony, Director of Global Projects, International Triathlon Union

Looking to the Future.

We continue to work with ITU to help ensure a successful World Grand Finale and to strengthen the partnership. We’re always planning ahead and looking forward to the next event that we can help bring to our city, but you’re sure to see (and hear) us cheering along with the rest of the world come the fall of 2014.

Edmonton provided the infrastructure the operation needed. In this case, the largest stretch of urban parkland in North America and a centralized lake.

Edmonton successfully hosted the ITU World Championships previously in 2001.

An expected 40+ million television viewers from over 160 countries, will watch along as the world’s best triathletes compete.