The Evolution of a Partnership

ITU World Triathlon Series / Aug 26 - Sep 1, 2014

All Eyes on Us.

All eyes were on Edmonton, Canada, in the fall of 2014 as the ITU World Triathlon Grand Final made its anticipated return to Alberta’s Capital City. From August 26 – September 1, 2014, the world came to Edmonton to race in scenic Hawrelak Park and though Edmonton’s expansive river valley. 40+ million television viewers from over 160 countries watched along as the world’s best triathletes competed in a true test of their abilities. The event had standard – and sprint – distance age group races, as well as an aquathlon, U23, junior and the mixed relay world championships. Simply put, there was no shortage of excitement.

Familiar Territory.

Edmonton was fortunate enough to have hosted the ITU World Championships previously in 2001. The event was a huge success, but it wasn’t just a singular moment of greatness. Our involvement with the event helped spark a strong and lasting relationship with the International Triathlon Union and has left a lasting legacy for the sport of triathlon in Edmonton.

Edmonton is a city that actually follows up on its promises. Brian Mahony, Director of Global Projects, International Triathlon Union

Reaping the Reward.

Our success at the 2001 event was what enabled us to bring it back, and it means a lot more than just a victory lap. It shows us that we’ve done a good job, and built something special with the ITU, and they weren’t shy about sharing their gratitude either.

Brian Mahony, Director of Global Projects, for the International Triathlon Union made sure to acknowledge the things we did that helped the event become so successful, “I want to highlight what you have done for triathlon and the extend of the partnership. There is obviously the funding and the infrastructure for the lake, but also items like coming to the sponsors summit, allowing the use of city hall, the square, endless meetings, free transportation and a can-do attitude which made your partnership unique.”

The Rally in the Valley.

Locally, the event was known as TRIEDMONTON: The Rally in the Valley. It was the final race on the ITU’s 2014 World Triathlon Series calendar, and attracted more than 4,000 athletes and a worldwide television audience of approximately 40+ million in 160 countries. The week-long event featured elite, age group, paratriathlon, aquathlon and junior championships as well as a parade of nations, opening and closing ceremonies and a lifestyle & sports EXPO. The event welcomed World Champions and Olympic medalists from Aug. 26 to Sept. 1, 2014 at Hawrelak Park.

It couldn’t have been possible without the help of the City Of Edmonton, which we discussed is by far the best I’ve seen of any city to date on the Series circuit. Brian Mahony, Director of Global Projects, International Triathlon Union

Looking to the Future.

With a strengthened partnership with ITU and the great success of the 2014 World Grand Final, Edmonton is proud to say you’re sure to see (and hear) us cheering along with the rest of the world come 2020 as we welcome back the World Grand Final to our great City.

Edmonton provided the infrastructure the operation needed. In this case, the largest stretch of urban parkland in North America and a centralized lake.

Edmonton successfully hosted the ITU World Championships previously in 2001.

40+ million television viewers from over 160 countries eagerly watched the world’s best triathletes compete.